11 families, 72 formats, any placement.
Placements and environments.
Every format runs in the standard placements of its channel. Choose an environment and a placement to see it on the page.
Web
Web
Desktop and mobile. IAB reference sizes; each publisher confirms its own.
App
App
In-app inventory on iOS and Android, by app and category.
Video
Video
In-stream in the publisher’s player and outstream on the page.
Native
Native
Assets: 1.91:1 or 1:1 image, logo, headline, body copy and CTA, in each publisher’s design.
CTV
CTV
Smart TV, streaming apps and multi-device. Variants depend on the platform.
Digital audio
Digital audio
An inclusion list of players, Spotify and podcasts. Companion banner where the publisher supports it.
DOOH
DOOH
Screens by area, time slot and footfall, bought programmatically.
YouTube
YouTube
In app, web and CTV, bought and measured alongside every other channel.
ChatGPT Ads
ChatGPT Ads
New for 2026: ads in conversations, as users explore, compare and decide.
Formats by funnel stage.
Choose a stage to highlight the formats that work there, still grouped by family. Select a format to see how it works.
72 formats in 11 families.
All-inclusive CPM: media, data, creative adaptation, optimisation and reporting, with no fees.
33 formats for awareness.
- Objective
- Visibility and top-of-mind recall.
- Measured by
- Viewability, VTR, reach and unique users.
34 formats for consideration and engagement.
- Objective
- Interaction with the brand and the product.
- Measured by
- CTR, engagement and interaction.
7 formats for qualified traffic.
- Objective
- Real visits to the advertiser’s site.
- Measured by
- Qualified clicks.
Display standard
Efficient reach and traffic.
Display standard
Awareness · Consideration and engagement
IAB banners: efficient reach and traffic.
Ideal for Reach · Retargeting
Display banner
Awareness · Consideration and engagement
IAB banner.
Ideal for Qualified traffic · Clicks
Retargeting
Qualified traffic
Re-engages people who have already seen the campaign or visited the site.
Ideal for Re-engagement · Catalogue
FloorAd
AwarenessNew for 2026
Anchored to the bottom of the page, on desktop and mobile.
Ideal for Reach · Long reads
DCO
Qualified traffic
Product, price and message change according to what each user has seen and done.
Ideal for Retargeting · Catalogue
Signature
Exclusive high impact: formats only we offer.
Top Scroll
AwarenessExclusive
Full screen on load; it gives way as the user scrolls.
Ideal for Launches · Impact
Mid Scroll
AwarenessExclusive
A full-screen window revealed by scrolling.
Ideal for Vertical video · Impact
Ghostover
AwarenessExclusive
A 6–8 s animation with the product in 3D.
Ideal for Launches · Product
Digital Brochure
Consideration and engagementExclusive
The printed brochure, digitised with AI: every product is clickable.
Ideal for Retail · FMCG
Content Revolution
Consideration and engagementExclusive
A sponsored article on the publisher’s site, designed to be read in full.
Ideal for Full reads · Context
Custom
The user chooses, plays and has their say.
Interactive video
Consideration and engagement
A trailer in a skin, with scenes and a purchase CTA.
Ideal for Entertainment · Launches
Configurator
Consideration and engagement
Choose colour, model or destination inside the creative.
Ideal for Automotive · Travel
Selector
Consideration and engagement
A menu of options; each one shows its own content.
Ideal for Insurance · Services
Banner Bot
Consideration and engagement
A chat inside the banner that qualifies the user.
Ideal for Qualification · Travel
Carousel
Consideration and engagement
The catalogue with arrows or auto-advance.
Ideal for Catalogue · Offers
Scratch card
Consideration and engagement
Scratch to reveal the offer or the prize.
Ideal for Promotions · Gamification
Spin wheel
Consideration and engagement
Spin to win a discount.
Ideal for Promotions · Retail
Game
Consideration and engagement
A gamified banner with a score.
Ideal for Gamification · FMCG
Poll Banner
Consideration and engagement
Vote and see the result.
Ideal for Opinion · Beauty
Countdown
Consideration and engagement
A built-in countdown that speeds up the decision.
Ideal for Events · Seasonal sales
Proximity
Qualified traffic
The nearest shop, on a map.
Ideal for Retail · Physical shops
Banner Form
Qualified traffic
A form built into the creative.
Ideal for Insurance · Lead generation
Video
The spot in the player, on the page and live.
Pre-roll
Awareness
A spot before the content, in the publisher’s player.
Ideal for Reach · Awareness
Pre-roll in-text
Awareness
The spot between paragraphs of the article, in 16:9.
Ideal for Reach · Context
Smart Video
Awareness
The spot framed with brand, product and CTA.
Ideal for Launches · Product
Video Banner
Consideration and engagement
Video inside a banner with copy and a CTA.
Ideal for Reach · Desktop and mobile
Video Smartitial
Awareness
The video progressively fills the screen, over the publisher’s page.
Ideal for Impact · Desktop and mobile
Twitch
AwarenessNew for 2026
Live video alongside gaming, eSports and creators, on desktop, mobile and CTV.
Ideal for Gen Z · Live streams and tournaments
Native
Traffic with intent.
Native Ads
Qualified traffic
The publisher’s look and feel, with image or video.
Ideal for Qualified traffic · Inclusion list
Video Native
Qualified traffic
Non-intrusive video built into editorial content.
Ideal for Context · Qualified traffic
Native Banner
Qualified traffic
The visibility of a banner with the experience of a native ad.
Ideal for Context · Long copy
CTV
Full screen, non-skippable, with sound.
CTV on Smart TV and multi-device
Awareness
A non-skippable spot on Smart TV, with sound and geotargeting.
Ideal for Reach · Household
L-Shape
Awareness
The brand fills an L-shaped frame around the broadcast.
Ideal for Dominant presence · Sponsorship
Prime Video
AwarenessNew for 2026
A non-skippable spot in original series and live sport.
Ideal for Series · Live sport
Netflix
AwarenessNew for 2026
A non-skippable spot on Netflix’s ad-supported plan.
Ideal for Series · Film
Disney+
AwarenessNew for 2026
A non-skippable spot in Marvel, Star Wars, Pixar titles and more.
Ideal for Families · Entertainment
CTV 3D
Awareness
The product in 3D inside the spot.
Ideal for Launches · Product
Pause Ads
AwarenessNew for 2026
A static creative that appears when the content is paused.
Ideal for Recall · No interruption
CTV Interactive
Consideration and engagement
A spot with an on-screen QR code.
Ideal for Qualified traffic · Promotions
CTV Voice
Consideration and engagementNew for 2026
A voice call to action through the viewer’s voice assistant.
Ideal for Interaction · Connected home
Dynamic end card and companion banner
Consideration and engagementNew for 2026
A dynamic end card and a companion banner on the same screen.
Ideal for Product · Offer
Shoppable creative
Consideration and engagementNew for 2026
A direct call to action from the spot: “See more” or “Add”.
Ideal for Retail · Direct CTA
Skin
The brand takes over the whole site.
Classic skin
Awareness
The site frame on top publishers, static or animated.
Ideal for Launches · Dominant presence
Video skin
Awareness
The site frame with built-in video.
Ideal for Launches · Video
Interactive skin
Consideration and engagement
With Split Screen, scratch card, configurator or countdown.
Ideal for Promotions · Interaction
Audio and DOOH
The brand beyond the banner.
Digital audio
Awareness
An audio spot on an inclusion list of players, Spotify and podcasts, with a companion banner.
Ideal for Reach · Companion banner
DOOH
Awareness
Outdoor and indoor screens by area and time slot, in real time.
Ideal for Area · Time slot
YouTube
Bought and measured through Impulsion, alongside every other channel.
Bumper
Awareness
A 6 s non-skippable spot, in app, web and CTV.
Ideal for Reach · Frequency
In-stream
Awareness
A spot before or during the video, in app, web and CTV.
Ideal for Reach · Recall
ChatGPT Ads
In the conversation, as users explore, compare and decide.
Sponsored card
Consideration and engagementNew for 2026
A card below the answer, labelled “Sponsored”.
Ideal for Intent · Qualified traffic
Carousel
Consideration and engagementNew for 2026
Several swipeable cards below the answer.
Ideal for Catalogue · Intent
Product card
Consideration and engagementNew for 2026
Product, price and call to action inside the conversation.
Ideal for Retail · Qualified traffic